Niche Retail Brand—Luier

— PROJECT NAME

— DATE

5/01/2024

Luier is a fun, non-alcoholic beverage brand aimed at young women who are looking to embrace a sober lifestyle but still want to enjoy vibrant social events without feeling left out. The brand embodies a unique blend of retro charm and old Hollywood glamour, bringing a sense of timeless elegance to the modern social scene.

Luier invites consumers to indulge in a fun and refreshing alcohol-free experience, that is both inclusive and stylish.

INFO

This project allowed me to step out of my comfort zone, and pushed me to create a cohesive brand identity that would resonate with my target audience.

Through extensive research on the sober-curious movement I was able to better understand my audience and plan my designs accordingly. I designed Luier around a retro/ Old Hollywood aesthetic, which I felt would resonate best with the brands target audience.

Luiers' typography, color scheme and imagery evoke a fun retro style while still feeling modern and approachable. Deliverables include, multiple forms of packaging, in-store displays, and advertisements.