— PROJECT NAME
Yourwell
— DATE
3/05/2024
Yourwell is an approachable brand that promotes employee wellness through daily habits and positive reinforcement. The visual identity needed to feel uplifting, professional, and easy to engage with, encouraging users to track their progress and prioritize self-care. The brand system was built to be flexible across digital platforms, print materials, and promotional campaigns.The goal of this project was to build a cohesive wellness brand across digital and print platforms. I designed an app, website, brochure, merchandise, email newsletter, and social media assets to encourage daily wellness habits through a fresh, motivating, and accessible visual identity.
