Jackie Flanik

— PROJECT NAME

Online Niche Retail Brand—Pawfecto

— DATE

03/05/2023

For this project, I was challenged to create an online niche retailer from the ground up. I developed Pawfecto, a pet care brand committed to sustainability and affordability.

My work includes a comprehensive brand kit, along with designs for packaging (inside and out), product branding, website layout, promotional mailers, and a targeted social media ad campaign.

This project pushed me beyond my comfort zone, strengthening my ability to craft a cohesive and impactful brand identity across multiple platforms.