— PROJECT NAME

Brite Winter Redesign

— DATE

3/15/2025

Brite Winter is an annual festival that transforms the heart of Cleveland in the dead of winter, bringing energy, excitement, and color to an otherwise cold and dreary season. My goal with this redesign was to capture that vibrant atmosphere and infuse it into the festival’s visual identity.

After exploring the stunning photography from past events, I noticed a striking presence of bold pinks, blues, and purples—colors that naturally became the foundation of the brand palette.

To further bring the festival’s spirit to life, I designed a fun, lovable mascot who embodies the joy and warmth of Brite Winter. His story unfolds in a promotional video I created, where we follow him through a bleak winter day—until he stumbles upon the festival and everything changes.

This project was all about channeling the energy of Brite Winter into a dynamic, immersive brand experience.